White label food tech
Year: September 2022 — August 2025 Role: UX/UI Designer, part-time Team: Project manager, frontend developer, backend developer, mobile
developer
Figma
Design system
Mobile
Web
About the project
I worked as a UX/UI Designer in a distributed
team on a white-label food delivery platform, built
specifically for small business owners—local cafes and private
delivery companies—serving the regional markets of the Urals
and Western Siberia.
What I did
I joined the team just after launch, when the product was ready
to grow but needed some order and visual harmony. My main goal
was to bring clarity and consistency to the
B2C interface, making the experience smooth for both users and our
growing team. I dived into UI audits, built out
a brand-new design system pretty much from scratch, mapped out user
flows, and worked side-by-side with our devs to roll out updates
faster and more confidently—on both web and mobile.
Challenge
At the early stage, we supported just 2–3 clients,
but customizing the platform for each of them was a pain:
there was no design system, over 40 screens had
to be edited manually every time we changed logos,
colors, or fonts. Visuals lacked consistency, and even small
updates took a lot of back-and-forth with developers.
Below is an example of the UI before the redesign Goal
Refresh UI, bring order to the visual system, improve clarity,
and prepare the design for scaling and handoff — all while
staying compatible with existing components and development constraints.
Approach
To fix this, I:
-
Audited all existing screens to spot patterns and inconsistencies
-
Broke down the main UI components and set up a modular structure in
Figma
-
Quickly checked a few competitor apps for inspiration and pitfalls
- Picked out the best UX/UI patterns for food and order flows
-
Built a flexible design system so client branding could be updated in
minutes, not days
-
Worked closely with developers to make implementation smooth and
painless
