Context

Recent international studies highlight that the true benefit of ride-hailing services is helping drivers monetize their idle time through flexible, hybrid work scenarios—such as joining fixed-route, bus-like services during low-demand periods. This concept addresses that opportunity by enabling drivers to efficiently fill downtime and boost earnings within the city’s transit network.

Challenge

Design a safe, distraction-free driver interface that enables taxi drivers to easily participate in scheduled route services during low-demand periods, with clear and actionable information on passengers and route progress.

Key Constraints

• Fixed routes with mandatory full circles
• Limited vehicle capacity with algorithm-controlled boarding
• Safety-first: minimal driver interaction required

Solution

Start of the route

Getting off

Boarding

New stop on the route

Current stops

End of the route

Expected Impact

Driver Experience:

• Reduced driver distraction through single-screen interaction model
• Improved passenger management accuracy via visual identification system
• Streamlined route completion with progress indicators

Business Efficiency:

• Maximized driver utilization during idle time between peak demand periods
• Increased driver earnings by filling gaps in traditional taxi demand
• Reduced driver downtime through structured route-based work opportunities

Concept Validation:

• Tested core user flows with experienced drivers for safety compliance
• Validated information hierarchy for quick scanning during driving
• Confirmed single-handed operation capability for key interactions

Future Development Scope

This case study focuses on the core driver experience during route execution. Additional screens planned: route selection, driver onboarding, earnings dashboard, and passenger communication interface.